Derrick Huggins is a dynamic media executive, music industry educator consultant, strategist, and serial entrepreneur, best known as the Founder and Chief Executive Officer of Avidity Media—a rapidly expanding multimedia enterprise encompassing Avidity TV, Avidity Radio Network, Avidity Magazine, Avidity Promotions, Avidity Gospel, and Avidity Recording Academy (ARA). Under his visionary leadership, the Avidity ecosystem has evolved into a full-spectrum platform that empowers independent creators, elevates Gospel talent, and pioneers fresh intersections of faith, culture, and media.

Huggins leads with both precision and purpose, directing a cross-functional network of creatives, marketers, and technical professionals who execute a broad array of initiatives across television, radio, digital media, and live events. At the heart of Avidity’s success is his unwavering commitment to developing sustainable opportunities for independent artists and content creators through innovative programming, lean operational models, and values-based leadership.

With 25 years in the music industry, Huggins has been instrumental in shaping the careers of numerous recording artists while building a reputation for excellence in brand development, radio promotions, and strategic consulting. He began his career in 2000 as a concert promoter and artist manager, eventually founding the trailblazing Mogul Entertainment Management, which evolved into Elysian Music Group. His experience laid the foundation for Avidity’s artist-first ethos and long-term scalability.

Huggins is also the founder of the Avidity Awards—formerly The Key of Gospel Awards—a premiere annual celebration recognizing excellence among independent and emerging Gospel talent. The awards program, backed by the Avidity Recording Academy, is fast becoming one of the most respected honors in the faith-based entertainment sector.

His leadership and impact have been recognized with several notable honors, including:
 

• Proclamation from the Dallas County Commissioner’s Court (2020) for his contributions to arts and culture through the Avidity Awards

• NAACP Grand Prairie Chapter – Man of Honor Award (2019)

• Founded Avidity TV, a next-generation streaming network built to empower content creators through a direct-to-consumer subscription model that redefines monetization, ownership, and audience engagement.

• Founder of INDIE Artist Help Desk, a Gospel industry resource for independent artists

• Author of “Life Expectancy: The 30-Day Devotional”

Huggins continues to shape the evolving landscape of independent Gospel media with bold vision, digital fluency, and a commitment to service. Whether guiding rising artists, building cross-platform content ecosystems, or launching forward-thinking media ventures, Derrick Huggins stands at the forefront of purpose-driven innovation in entertainment.